As an art director, creative director, I have branding experience with some of the biggest marketing clients in the world. I have built brands for soft drinks, the armed forces, banks, and automotive.
I strive to bring creative passion and creative management to every project I am involved in. With discriminating eyes and attention to detail, I shepherd a brand’s message, look and feel carrying it effectively with team members through all media touch points. I always like to entertain the “what else.”
I understand the need for a team that works and communicates clearly but retains the color of differing points of view.
My philosophy regarding communications is simple. Ask a few basic questions:
- Is there an idea there?
- Is it new, fresh, and differentiating?
- Will it live in the minds of the consumer?
- How can I get a conversation started regarding it?
Getting the right answers to these questions is the tricky part. It’s what I have been bringing enthusiastically to the office for over 30 years. The results are the stuff that motivates consumers to act.
I place greater value in creating communications that work for my client rather than winning awards. But my work has been recognized and won awards from Cannes, the Clio’s, the D Show, EFFIE, International Automotive Advertising Awards, Mobius Awards, the New York Festivals, the One Show, Print, Archive, Communication Arts and 10 Best campaigns from ADWEEK Magazine.
References are available upon request.
MRM Birmingham, MI
June 2021 – February 2023 / Associate Creative Director
Co-creative lead of GM Certified Pre-Owned product launch. Collaboration and direction of 4 freelance creative teams and 2 staff teams in brainstorming, creative ideation, campaign development, research properties, property production, and final production of launch campaign. Responsible for all digital, social, POS, and TV / video elements.
Ongoing client contact and sustained management of staff, work flow, and account growth.
GTB
1990 – 2020 / Group Creative Director, FCSD
Led a 27-person creative staff in all aspects of brand and business-to-business content needed for Ford Customer Service Division. FCSD encompasses Ford Service, Ford Credit, Collision, Ford Parts Division, Motorcraft, Quicklane, and Ford Protect warranty programs. Led and directed the ideation, creation, and production of CRM, Print, Radio, TV, OLA, Social, website development and maintenance. Routinely met and presented to Clients and Dealer boards.
Prior, Co-Creative lead for all consumer communications for F-Series brands, Commercial Truck, Transit Vans, and Ford Global for the Export and Growth regions. Work collaboratively with internal team members and with Clients to establish marketing messaging and planning objectives. Led creative teams in Brand Story guideline development, campaign development, and the final production of TV, print, digital, CRM, and mobile materials.
Served as GTB’s “Car Czar.” Establish, implement, and maintain processes for new product image development across all Ford brands. Ensure visual consistency in all brand communications.
BBDO New York
1987 – 1990 / VP, Creative Supervisor
Consistent ideator on Pepsi, Diet Pepsi, and the United States Navy. Produced key communications for DuPont,
Pepsi International, and Polaroid Onefilm. Contributed to TV and print presentations on Gillette, Pizza Hut, and General Electric.
J. Walter Thompson Detroit
1986-1987 / VP, Senior Art Director
BBDO Detroit
1985-1986 / VP, Art Supervisor
McCann Detroit
Art Director